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About LostIn 1993 Lost hired its first team rider - skateboarder and current skate team manager Chad Shetler. In 1994 Lost hired Chris Ward, its first pro team rider (Chris was 15!), closely followed by Justin Matteson. In 1996 when another clothing company came along and offered Chris Ward six figures to break his contract, Lost surfboards was born. Lost was now Chris' surfboard sponsor. Since those early days, Chris has grown into one of the most dangerous surfers on the World Tour. Today Lost continues to support skate and surf athletes and events as well as snowboarding and other sports. Matt and Mike, while running the company with partner Joel Cooper, continue to oversee all marketing and product. The original Lost house had the original Lost ramp out back and Lost Enterprises was operated out of the living room. This lasted until the house was condemned in 1996. The old Dewey's TV warehouse in downtown San Clemente became the new Lost clothing warehouse and headquarters (Lost surfboards still operates out of this building). The clothing company outgrew two more warehouses and now is located at the Irvine Spectrum complete with a Jack Murphy designed vert ramp 40à wide with 10Ã8î transitions with 2 feet of vert. We could say "Since those wild beginnings, Lost has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothingÖ" ...but that sounds like some PR firm wrote that for us. So Lost is whatever you think it is... |
